What is the difference between graphic design and interface design?
Interface design is a blend of the traditional skills of graphic design (rooted in aesthetics and information organization) and the psychology of human behavior (human factors engineering). UI design takes into account aesthetics of course, but thinks about the entire model and range of human interactions with the system.
An engaging interface will inform beginning users of the system's feature set, while providing enough tools for more experienced users to navigate through the system quickly and efficiently.
The highest levels of return can be found in improving the interface of the system.
That is kind of a bold statement, but it is true. People will make snap judgments about your product by a first glance at the interface. They want to see that they can find what they need at a quick glance, and then they will begin to poke and plot around seeing how well the application responds to their mental model of how it should work.
Given enough negative interface quirks the first few times through the application, and that user may never try it again. In order to make more sales, you must keep your customers delighted by making their tasks easy to accomplish, with as little annoyances in their way as possible.
Our Experience
We have 10+ years developing interfaces for software, the Web, kiosks, and multimedia on a variety of platforms. Look through our portfolio to see some of our recent projects.
We also provide extensive usability testing and consultation for clients who need to evaluate their current systems, and what can be done to improve them. We even provide a series of "next steps" that you can get to work on right away to improve things. Sometimes you need an extra pair of eyes to shed some light on a situation.